Golf, once considered a predominantly male sport, has been undergoing a transformation in recent years, particularly with respect to women's participation. Since 2019, the golf industry has seen remarkable changes that have not only made it more inclusive but have also helped women golfers thrive. If you are a numbers-girlie like us, or just enjoy some casual girl math, here's the main juicy morsel:
Since 2019, the net gain in female golfers is 800,000,
a 14% increase.
Here are 3 reasons why:
1. A Swing Towards Women-Centric Golf Brands
Ourselves included, the golf industry has witnessed a marked increase in brands catering specifically to women golfers. In the past, women often had to make do with golf equipment and apparel designed primarily for men. However, times have changed. From stylish and functional golf attire to specially designed clubs that consider women's unique biomechanics, manufacturers are recognizing the importance of catering to this growing demographic.
Golf enthusiasts now have access to a wider selection of women-centric golf brands. These brands offer not only fashionable attire but also clubs, balls, and accessories designed to meet the specific needs and preferences of female golfers. And let's be honest, some of the clothes still need a major overhaul, but the rapid increase in smaller, boutique businesses (cough cough, Prio, Fore All, Draw & Fade, etc.) have allowed us all to create what women actually want to wear on the course.
As we always say...when you look good, you play good, it's science.
2. Tee Time, Rain or Shine: Indoor Golf Simulators
One of the most remarkable changes in the golf industry since 2019 is the growing popularity of indoor golf simulators. These state-of-the-art setups allow golfers to practice their swings and refine their skills in the comfort of an indoor facility. This has proven to be a game-changer for women golfers, offering a convenient and weather-independent way to hone their game. There are a lot of barriers to join golf, and while we love Top Golf, we need a little bit more...and something that replicates an actual game to improve skills.
Indoor golf simulators use high-tech sensors and virtual courses to provide an immersive golfing experience. This technology has made it more accessible for women to practice and develop their golf skills without the need for a traditional golf course, making the sport more appealing and approachable for beginners.
3. Cause I Walk with a Vengeance - Support for the Numbers
^Bey said it best - more women are strutting on the course than ever before. From the National Golf Foundation, "The number of female golfers (adult and junior) has surpassed 6 million the past three years for the first time since prior to the financial crisis in 2007. Since 2019, the net gain in female golfers is 800,000, a 14% increase" (read their number here). But beyond just the growth in numbers, there are more groups now supporting the influx.
Golf's reputation as an old boys' club is out. Women are flocking to the courses, fueled by the quest to be active, a chance to socialize, and iced brown sugar oatmilk shaken espresso. Golfing groups like Fore the Ladies, Golf & Tacos, heck, even Prio's casual Nine & Dines have absolutely multiplied this year because of the desire to play with other women.
Nowadays, it's not just about teeing off; it's about teeing up your career. More young women are making their mark on the business + golfing scene, proving to be just as fierce as the guys.
Golf isn't just for your grandparents anymore; it's a whole new ball game. With trendy golf brands, vibey indoor simulators, and a growing army of gal golfers, the golf world is finally getting the glow-up it needed. Whether you're a seasoned pro or just looking for a fresh, outdoor hobby, there's never been a better time to join the fun and colorful world of golf.